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How AI decides who to recommend.

Plain-English guides to AI visibility, GEO and AI search, built on what we see in real AI answers. For business owners, and the marketers who help them.

Start hereThe basics · 9 min read

Generative engine optimization (GEO): a plain-English guide for local businesses

What generative engine optimization (GEO) is, how ChatGPT and other AI assistants pick the businesses they name, what our data shows, and a 7-step checklist.

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The basics

8 min readAnswer engine optimization (AEO): how local businesses become the answerWhat answer engine optimization (AEO) is, how it differs from SEO and GEO, and how to write pages that ChatGPT, Google and voice assistants use as the answer.

Technical, made simple

8 min readAI crawlers explained: ClaudeBot, GPTBot, OAI-SearchBot and which to allowWhat ClaudeBot, GPTBot, OAI-SearchBot, PerplexityBot and Google-Extended do, which ones put you in AI answers, and how to allow or block each in robots.txt.

Research · AI Visibility IndexChatGPT names local businesses in fewer than half of its answers.959 answers about 97 businesses in 10 cities: who AI names, and who it leaves out.Read the findings

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